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Advertise on Lifestyle Asia
With the increased flow of information in today’s society, finding the right target group for a service or product has become more challenging than ever. Lifestyle has access to a typically difficult to reach target audience. With sophisticated back-end technology we conduct pin point marketing with utmost accuracy.
Our readers spend the majority of their time at work, restaurants, lounges or social events. They do not have the leisure time to consume traditional media such as print or television. This is also a group of trend-setters who have a big influence on their environment and people surrounding them.
We use the latest technology combined with a sharply-defined branding strategy to reach our readership. By participating in numerous local events, we develop close relationships with Lifestyle members which facilitates productive and trustworthy campaigns.
Lifestyle captures the interest of influential professionals from varying backgrounds. Our typical reader will spend a large amount of time in the central business district, have a good awareness of brands and have a high disposable income. They also spend more than average on capital goods, wining and dining, entertainment and travel. These qualities form a central part of the Lifestyle business concept. We approach high-earning professionals between the ages of 22 to 45 living in luxurious areas in the city.
This demographic regularly attends events and enjoys spending time in lounges, restaurants, night clubs and relaxed environments. We recruit new readers through event sponsoring, PR campaigns and marketing at these locales. Lifestyle works closely with exclusive lounges, restaurants, night clubs and hotels in Asia, and we are selective in choosing partners of the highest calibre. Our testing panel ensures that partners maintain the highest product and service standards.
Advertising Opportunities
Lifestyle offers our clients a highly effective media channel to reach target audiences in a relaxed yet exclusive online environment. We offer our readers numerous interactive functions in addition to high quality editorial content. As a result the typical consumer will browse for up to double the amount of time on our site in comparison to other online publications where the average session is about 5 minutes. Moreover, members visit the site at least two to three times per week. This allows our advertisers a more significant observation value and consequently more effective branding.
The member's club allows us access to detailed information about the target audience. We can identify readers by gender, age, marital status, location, income and profession. Advertisers can reach specific audiences, for instance, certain advertisements can target male members while others can be directed towards females. This marketing strategy allows for cost effective and more importantly precise branding.
Lifestyle works with the following banners:
Intro Banner
Our biggest banner provides the highest observation value and impact. Your
brand or product will be exposed for five to eight seconds on the full screen before readers get transferred to the main page.
Dimensions: 650 x 400
Format: jpeg, gif or swf
SOV 100%
Leaderboard
The second biggest banner above the content gives the advertiser a top of mind position as well as high impressions and impressive click-through rate.
Dimensions: 728 x 90
Format: jpeg, gif or swf
SOV min 50%
Skyscraper
This clearly visible vertical banner on the front cover of the website is integrated with the content of our magazine for an optimal impression. The banner is strategically positioned to attract attention as it is closely integrated with the editorial content.
Dimensions: 160 x 600
Format: jpeg, gif or swf
SOV min 33%
Advertorial
Lifestyle offers popular and well read advertorials for your product, service or event.
We have a highly respected team that will work closely with you to provide an article that captures the interest of your online target audience.
Previous successful advertorial includes: product launches, new restaurants, opening events and seasonal fashion and beauty lines
Material: This will be arranged in agreement with the editorial team
Format: Images in jpeg or gif
eDM (Electronic Direct Marketing)
Lifestyle offers our clients eDM which makes it possible for clients to pin-point the target-group they wish to reach according to the aforementioned criteria in our target group analysis. We offer two types of eDM: Sponsored newsletters and Standalone eDM.
Sponsored Newsletter
This is a top or vertical banner in our weekly newsletter. It has an extremely high open-rate due to the popularity of our newsletter.
Dimensions: 728 x 90
Format: jpeg, gif
Max size: 25kb
Standalone eDM
This is your company’s own message to the subscribers. The standalone eDM has a strong impact and good observation value.
Dimentions: Max 600 pixels wide
Format: HTML
Package options
For the most effective branding for your company we can make a tailor-made solution that will fit your demands. Packages can range from one to twelve month bundles.
References
For enquiry or quotation feel free to contact us:
Hong Kong Office
Lifestyle HK Ltd
Tel: +852 2544 2860
Fax: +852 2544 2864
Unit 712, 7/F,
Nan Fung Tower
173 Des Voeux Rd, Central
Hong Kong
info@lifestyleasia.com
www.lifestyleasia.com | Singapore Office
Lifestyle SG Pte Ltd
Tel: +65 410 9252
Fax: +65 6323 4801
208 South Bridge Road #02-01
058757 Singapore
info@lifestyleasia.com
www.lifestyleasia.com | Bangkok Office
LifestyleBK Co., Ltd
Tel: +66 (0)2 661 1065
Fax: +66 (0)2 661 1696
Level 6 Maple Tower President Park
95 Soi Sukhumvit 24, Bangkok
10110 Thailand
info@lifestyleasia.com
www.lifestyleasia.com
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